As bp pulse expands its EV charging network, optimizing charging station location management and having a real-time data integration has become critical. With 20,000+ locations across markets and plans to expand to 100,000 stations by 2030, enhancing charging station visibility, providing real-time charger availability to reduce “charge anxiety,” and improving the customer experience were essential for growth. 

bp pulse integrated live EV data through the Eco-Movement platform, displaying real-time information on charger availability, type, and power. This accurate and live data positioned bp pulse’s stations as the go-to destination for EV drivers. 

Supported by Eco-Movement’s partner Uberall, bp pulse saw a 33% year-over-year increase in Google Maps direction clicks, underscoring the power of precise data in driving traffic to stations.